Educate, Inspire, Inform
Advertising in AV
For 39 years AV has led the industry with its informed mix of news, analysis and comment. Today the magazine has a portfolio of unrivalled products that connects more than 37,000 key personnel in the AV community from manufacturer to end-user. In an industry as diverse and as fast-moving as AV, keeping up
with new developments is a tough challenge – that’s why AV is an essential advertising tool for everyone who is serious about the UK and European AV industry.
AV Magazine (UK only)
At least three things make AV Magazine very different to its competition.
It is the ONLY publication in this sector with an ABC verified circulation, which means we can guarantee that our monthly readership of 18,074 AV professionals is accurate and independently verified. We are the only pro-AV publication that can give you the assurance that you’re advertising is reaching your target audience. It is the ONLY AV communications title in Europe that covers all aspects of professional AV — including event and video production, rental and staging, digital signage, presentations, displays, audio, systems design and installation, and videoconferencing. Lastly, AV is unique in that we are the ONLY title that provides the medium for an advertiser to reach the entire channel; 60% are end-users – these are purchasers and specifiers of AV equipment. These include rental and staging; education (universities, colleges and schools); retail (Harrods, Westfield, Selfridges, Burberry); leisure (stadiums, festivals, bars/clubs); public sector (MOD); corporate and financial sector (Morgan Stanley, UBS) and general corporate such as GSK. The remaining 40% of our readership is made up of the trade, such as producers, resellers, systems integrators/installers, distributors and manufacturers.
AV Europe (UK and mainland Europe)
AV Europe reaches 18,928 pro-AV buyer’s across mainland Europe. The circulation is made up of trade buyer’s, predominantly the installer, integrator and consultant, and the top spending delegates from the Integrated System’s Europe (ISE) exhibition 2008 and 2009. Our European reach is three times higher than our nearest competitor and the buyers’ spend over €500,000 annually on AV products. Advertising within AV Europe means your branding will be seen by a circulation of 37,002 as you also reach our UK readers.
Built on the solid foundations of AV Magazine and AV Europe, www.avinteractive.co.uk is the most powerful and best read news portal for the AV professional. AVinteractive.co.uk delivers breaking news from the magazine’s expert editorial team on a daily basis, in depth information on the latest products and services, a comprehensive features archive as well as video content, whitepapers, discussion forums and regular blogs from industry commentators.
AVinteractive.co.uk audience profile:
- 16,033 unique users
- Over 28,000 subscribers to AV’s daily news bulletins.
- 51% share of UK web traffic to AV sites
- Over 56,682 page impressions viewed per month
- Each unique user views 3.5 pages per visit
Gathering thought and insight from the AV industry’s leaders. Each year AV gathers 100 of the most influential people in the AV industry and provides neutral ground for them to debate the issues that drive our business.
- AV Roundtables
Join the debate. These events will focus on the issues affecting AV in all areas. In 2011 we covered major issues in VCON, distribution, digital signage and consulting. The Roundtable’s were designed to build awareness, enhance brand perception and deliver face-to-face contact with key buyers. They feature five end-user buyers, offering the entire channel an exclusive opportunity to network and gather feedback from the most influential purchasers of AV equipment and services. Different AV buyers will attend each roundtable, giving you the opportunity to network with up to 20 key contacts throughout the year. Four supplier places will be available at each roundtable, with exclusivity given by product. This will enable you to build awareness and develop leads from the most targeted and powerful buyers of AV in key industry sectors.
- AV Awards
Celebrating excellence and delivering the entire a-v industry under one roof. Held at a luxurious London venue , the AV awards are the most prestigious night in the industry calendar. The 13th annual awards will be a celebration of excellence, recognising the professional and creative development that drives the industry forward. By sponsoring the 2011 AV Awards you will support and enhance the marketing of your brand and showcase your company as a supporter of the highest standards in AV. Sponsorship opportunities range from category to headline sponsorship. These opportunities enable your company to be seen as a supporter and a promoter of the industry excellence, and as a driving force behind innovation. Sponsorship opportunities are strictly limited.
For more information visit www.avawards.com
The AV Powerbook, published annually in January is the definitive annual guide to the AV industry and will feature biographies of the AV 100 members. Double page company profiles of the leading manufacturers, distributors and resellers throughout the UK and Europe incorporating areas of expertise, case studies, key personnel and the AV Directory, which is a comprehensive directory listings for manufacturers, distributors, resellers, rental companies, events companies, service suppliers, consultants, research companies and trade bodies/associations. The AV Powerbook will be published with the January issue of AV Magazine and AV Europe and reach a total readership of 37,002, and will be available at ISE and every trade show throughout 2011, making it a one stop shop for sourcing AV equipment and services and finding out about key figures within the industry.
Cutting Edge Guide to Technology (July/August issue)
Technological innovation has to work harder than ever to match the needs of a changing market. AV talks to the thought-leaders in their fields to define which products and trends will lead the way. This sector by sector study of the market enables manufacturers and distributors to position themselves at the forefront of the industry. This supplement will look at developments in technology in each of the key areas of AV and the vision for the future. The Cutting Edge delivers an unrivalled opportunity to explain which products are best suited to each application. This is exclusive per product area and are paid for ‘advertorials’.
Please click here to view the Cutting Edge Guide to Technology 2011
Insider’s Guide to AV (November/December issue)
The Insider’s Guide is designed to look at specific areas of AV in-depth and demystify how certain technologies work. The Guide will feature a series of exclusive technology briefing ‘advertorials’ from leading AV players covering all markets. The Insiders Guide is designed to help end-users, installers and integrators make informed choices about the products and services available in the market place. We are looking for exclusive sponsors for each of the markets, and in turn this will position them as thought leaders as they educate and inform the market with their expertise.
Please click here to view the Insider’s Guide to AV 2010
The Insiders Guide to Audio (April issue)
The Insiders Guide to Audio be available at Prolight and Sound and PLASA Focus. It is designed to look at specific areas of audio in-depth and demystify how certain technologies work. The Guide will feature a series of technology briefing advertorials from leading players covering all areas of audio, including audio networking, PA/VA, DDA, loudspeakers, amplifiers, microphoness, audio conferencing, audio mixing consoles. The Insider’s Guide is designed to educate end-users, AV installers and integrators make informed choices about the products and services available in the market place.
Please click here to view the Insider’s Guide to Audio 2011
Contact a member of the sales team to plan you integrated marketing campaign.
Adam Kingshott, Account Director
+44 (0)20 8253 8642